While building Change Collective, I spent a good chunk of time learning about behavior change and why it can be so difficult. We were applying these learnings in an app to help people improve their lives through diet, fitness, and productivity, but I started to think more and more about creativity.
There's a common belief that creativity is a trait that some lucky few of us are given. I believe creativity is a muscle and, as with all muscles, it must be exercised in order to be strengthened. Communal Canvas began as a simple experiment; an attempt to encourage people to exercise their creativity through an action so small, it felt effortless: a single brushstroke.
One July weekend, I placed an blank canvas out by the Charles River in Cambridge, MA. Along with it - a few tubs of paint, a few brushes, and a note that simply said "Do something creative. Limit one stroke per person." By the end of the day, more than two hundred people had contributed to the first painting.