Project Communal Canvas

Timeframe Summer '14 / '15

While building Change Collective, I spent a good chunk of time learning about behavior change and why it can be so difficult. We were applying these learnings in an app to help people improve their lives through diet, fitness, and productivity, but I started to think more and more about creativity.

There's a common belief that creativity is a trait that some lucky few of us are given. I believe creativity is a muscle and, as with all muscles, it must be exercised in order to be strengthened. Communal Canvas began as a simple experiment; an attempt to encourage people to exercise their creativity through an action so small, it felt effortless: a single brushstroke.

One July weekend, I placed an blank canvas out by the Charles River in Cambridge, MA. Along with it - a few tubs of paint, a few brushes, and a note that simply said "Do something creative. Limit one stroke per person." By the end of the day, more than two hundred people had contributed to the first painting.

Watch one painting progress

Canvas 1

#1 - July 20th, 2014

Canvas 2

#2 - August 3rd, 2014

Canvas 3

#3 - August 10th, 2014

Canvas 4

#4 - August 17th 2014

Canvas 5

#5 - August 24th, 2014

Canvas 6

#6 - August 31st, 2014

Canvas 7

#7 - August 7th, 2014

Canvas 8

#8 - September 14th, 2014

Canvas 9

#9 - September 21st, 2014

Canvas 10

#10 - June 7th, 2015

Canvas 11

#11 - July 14th, 2015

Canvas 12

#12 - July 20th, 2015

Canvas 13

#13 - June 27th, 2015

Canvas 14

#14 - July 12th, 2015

Canvas 15

#15 - July 19th, 2015

Canvas 16

#16 - July 26th, 2015

Canvas 17

#17 - August 9th, 2015

Canvas 18

#18 - September 13th, 2015